Struggling with writing great blog content that your readers will love?
You aren’t alone in this. It’s a problem that I occasionally faced until I learned how to handle it.
This is why I created this guide to walk you step-by-step, on how to write amazing content each time you want to publish a new blog post.
Ready? Well, let’s delve in.
What Is Quality Blog Content Anyway?
There’s no single phrase nor a sentence that explains what quality blog content is.
Just like you, I once thought that quality content is all about answering my reader’s question and ranking on Google. I was very mistaken because quality content is more than that.
And that is your content should also get a good ROI ( Return On investment)
What do I meant? Your content should not only educate your readers but also also convince them. It should warm those ice-cold readers and turn them into leads.
In general, a good blog post should achieve these four objectives.
- Answer readers’ questions.
- Engage readers.
- Rank on search engines.
- And get a good ROI (Return On Investment)
If that’s the case, how do you write a blog post that’s engineered to achieve those four objectives?
That’s what I’m going to cover here in detail.
1.Mine Content Ideas
You need to mine content ideas. Not finding but mining. We are no longer in those times where experts told us that the internet is filled with fluff.
At the moment a lot of writers and marketers are aware of why they should prioritize the quality of each piece before they avail it to their audience.
Just think of an idea and then pop it on Google and you’ll find the exact idea written by somebody else. So disappointing yet you wanted to write original content that’s not found on any other website.
But does it mean you can’t write something original that your audience will love? You are wrong.
And in this section, I will be showing how to mine those content ideas that will make your content lit and unique.
1.The Backstroke Methodology
As the name suggests, it’s a back-crawl. Doing the opposite. Disapproving that belief that your audience has been holding for decades.
Breaking the rules to find better strategies.
A simple example, take the “skyscraper technique” that was developed by Backlinko.
The idea of the technique is legit if you implement it on your site. This is why, when you search for the keyword on Google, you’ll find several blogs teaching you how to use the skyscraper technique to get more links and generate more traffic to your blog.
But if you scroll down a little, you’ll find this website applying the Backstroke Methodology to rank for the same keyword.
Neil Patel realizes that there is another way to rank for the same keyword. And that is by disapproving Backlinko’s skyscraper technique.
From his posts, he isn’t necessarily telling you that the technique doesn’t work but shows how most people do it the wrong way.
So the Backstroke Methodology is a great way of finding awesome content ideas for your blog posts.
Think of ideas that your readers are searching for. Then disapprove of those obvious approaches and get them smarter ideas.
Or else spot their weakness. Show them how wrong they’ve been approaching a certain subject and the right way of doing it.
For example, say you want to write a post on “blogger outreach”. Most probably, the ideas that will strike through your mind will be;
- What is blogger outreach?
- How to do blogger outreach as a beginner.
- Blogger outreach tools.
- How to build more links via blogger outreach.
- And so forth.
But such ideas are covered by those authoritative blogs. Pulling either of those websites down equals daydreaming.
But Backstroke Methodology helps you approach the topic from a different angle. Instead of focusing on rehashing their content, you can change everything entirely to this.
” Blogger Outreach: Why It Hardly Works For New Tiny Websites”.
This make sparkles curiosity among your readers why blogger outreach barely works for them.
Since you are writing the article to help those readers who have been doing blogger outreach wrongly then you have to show them how to do rightly.
Furthermore, your content must, yes I mean must be backed up with data. Or else it won’t work.
3.Use Quora To Get Gold Ideas
Quora is a gold mine. It helps you unveil more content ideas that you never thought of.
What’s good about this Q&A website is that people speak their thoughts. What they think, what they feel, and exactly what they want to learn.
Say for example you are searching for content ideas on “Vacuum Cleaners”. Head over to Quora and type in the key phrase on the search bar.
And you will get tons of results.
Then click on one of the results.
However, the aim is to get more content.
So don’t concentrate on how much engagement that the topic got rather check on the related results.
And as you can see, the related topics got a good engagement and pleasing views.
Aren’t those ideas worth writing about?
3.Use Google’s “People Also Ask” Box
This’s another way to get more valuable content ideas for your blog posts.
The PAA boxes not only do they tell you what questions that your audience is asking but also what they think about the topic.
For example, google for “Content Marketing Strategy”.
Then scroll down to the PAA box.
You will get tons of ideas to include in your “content marketing strategy” guide.
By answering a number of those questions asked your audience you would have made your content more detailed hence epic.
2.Research Like A Journalist.
Journalists don’t gamble. They have to go to the field and find news even if it means risking their lives.
For the same case, you are a journalist to your audience. They trust you and so should you offer them genuine information about the topic. Don’t gamble. Go to the “field” and collect information.
Try experiments. Host interviews with an expert. Collect data from your own experience.
Doing research by yourself can give you slightly different results from your competitors.
And that slight difference is what people want. They are tired of the same tips being repeated over and over. When you do so you will earn credit for that.
For example, Tim Soulo did a simple research on guest post ROI.
As he says, he contacted over 500 bloggers to get the information.
And that blog post has 340 backlinks.
No extra expense on purchasing some new stuff, nor doing new experiments just time and putting a little effort.
Say for example you want to show your readers how to speed up a WordPress site.
Chances are, you own one. Then start by optimizing your that website. The steps that you followed to improve your website’s speed share them with your readers.
Nevertheless, not all research is equal. Collecting some data can be too expensive for small businesses like mine here.
A good example is this post from Backlinko.
And to create that list, Brian confesses that it was very expensive to collect data.
Luckily, that post turned out like crazy. It got an insane number of backlinks.
And massive social shares.
So is data-driven content worth it? Absolutely and you can prove it from Brian’s results.
4. Write Like Hemingway
Every blogger out there is preaching the same sermon. Writing using an easily understood language.
I know this statement seems nothing but noise to you.
This is why I was cunning enough not to start with this point. I knew you would scoff, roll your eyes and then dash on the back button like a cheetah on an Impala gazelle.
But if you want more traffic for your blog, you’d probably not give this a cold shoulder.
Those sexy and beautiful words that make you look like a linguist don’t add value to your readers. Instead, they give them a hard time while reading.
Just put yourself into the shoes of your audience. Especially those who have a low level of education but still are passionate to read and learn.
Would you continue reading stuff you can’t understand?
If not, then you have two options for that complex blog post of yours. Either editing it or have it in your recycle bin.
The question is, how do you make your content easier for your readers.
- Be an enemy of technical terms or what’s called jargon.
- Use short sentences. They are easier to understand.
- Write in a conversational tone.
- Slaughter passive voices.
- Embrace short paragraphs; huge paragraphs trigger fatigue.
- Break your content into bullet points or subheadings; it makes your work more digestible.
Either way, the Hemingway Desktop App will help you boost your content’s readability.
5. Master The Basics Of Copywriting
Oh really? Hell yes!
You want your content to get more eyeballs and generate leads. Then you don’t have an option but learn copywriting.
Copywriting is all about attracting, engaging and persuading.
That is, attracting them with a great headline, hooking them with a sweet post Introduction engaging them into the body of your content and a having clear CTA ( call to action).
You don’t believe me! Ok, let me give you a cool example. Assume you have that data-driven content that you had been working on for a week or more.
Then you create a very generic headline, an awful introduction, and a boring body. Will your content gain traction? It won’t.
Luckily copywriting isn’t rocket science. How to apply it and make your blog content great is much easier. This’s how to use copywriting to improve the quality of your blog posts.
1 . Write Attention-Grabbing Headlines.
Headlines have their magic. They beckon your readers to come and have a look at your blog post.
Remember the last time you clicked on a post from Facebook or search results on Google. What enticed you? The headline, isn’t it?
Why then aren’t you giving your headline some love?
Before I created the headline for this post, I had listed down 12 possible headlines. After that, I applied these tricks to filter my list to six headlines.
- Which headlines promise more value to my readers.
- Which headlines are unique.
- Which headlines are clearer and precise.
- Which headlines are SEO friendlier.
- Which headlines induce emotions.
That was not over, I took that list of my six headlines to 10 of my friends and asked them to provide three of the headlines that piqued their interests. On average, I had these three headlines left for me.
- How To Create Awesome Blog Content: Definitive Guide.
- 8 Tried & True Ways To Create Great Blog Content.
- 8 Clever Tips On How To Write Quality Blog Content All The Time.
Lastly, I used the Coschedule Headline Analyzer. Here were the results correspondingly.
As you can see, the last headline ended up being my choice.
Although, Headlines Analyzing Tools shouldn’t be the ultimate solution for writing a great blog post headline. They are just there to help you tweak your headline and make it great.
Furthermore, don’t struggle to get a 100% score on your Headlines. Try getting a score of between 65 – 85.
Now, most people get things all wrong about headlines.That great headlines are always shocking headlines and hyperbolic. Take a look at this headline.
” 10 Easiest Ways To Make 2 million dollars in Just 3 Hrs[ # 9 Will Blow Your Mind] “.
Hold on. I feel like throwing up. *Blrrrrrrghh*. Let me take a glass of water first… Done! Let’s continue.
Does it even seem logical? Unless the guy genuinely made the money. Please don’t get me wrong. I’m not saying it’s impossible but my point is, avoid click bait headlines.
They are never great for a blog post packed with solid information.
This’s what will happen. You will attract your readers’ to your content. But since they are hungry for that shocking information, they will skim at a million speed.
If they can find the information, they will bounce back and never return. Forever.
As a result, if you create a shocking headline, make your content shocking also. Otherwise, it’s better to keep the headline real and simple.
2 . Hook Your Readers With A Captivating Introduction ( The HPPT Formula)
You have your headline polished. It’s time to give your introduction some love.
Usually, your readers will read your introduction to know if they are at the right place.
That is as little as 5 seconds. If you fail, two things can happen. Either the reader will leave or skim (faster) and then leave.
Solution? Use the HPPT Formula. It stands for Hook, Problem, Preview & Transitioning.
Take a look at this as an example of an introduction.
The introduction is short, specific, and captivating. So this is how the HPPT opening formula applies.
The hook is your first sentence. As the name suggests, it should engage your readers immediately.
Once you’ve grab your readers’ attention, the next step is showing them that they are in the right place. This’s by addressing their problem.
What next, is giving them a preview of your content. This where you should also put much of your effort. Your preview tells them whether they should continue or not.
As a result, try making your preview fancier and enticing.
Like in this preview, not only does it tell you that you’ll know how to build an email list, but a valuable email list that gets your business sales.
Once done, don’t leave them there. Link your readers to the body of your content. That is by transitioning.
That way, you’d use the HPPT Formula to create a powerful Introduction.
3. The Buckets Brigade
Creating engaging content is important. Both to matters concerning SEO and lead generation.
That’s because search engines like google indirectly use metrics like Time on Page to understand the value of your content.
If users spend less time on your blog, Google assumes that your content isn’t what its users are searching for. The results, will be dropping your rankings like a hot tong.
How do you create content that sticks your readers on your blog? The answer; buckets brigade.
The buckets brigade is a copywriting technique used to make your content engaging.
The purpose of it is to reduce the “skimming speed” of your readers as well as reduce bounce rate. I say reduce skimming speed because your readers will always skim.
This’s how to use the buckets brigade in your blog posts.
Read your article thoroughly. Find those weak and boring paragraphs which can make your readers bounce back. Then lure them to the next sentences. How?
Here’s a good example from Jacob Mcmillen.
Also, you probably didn’t know that these phrases are good examples of bucket brigades.
- You see
- This stuff works.
- How do you fix this?
- Here’s how/why?
- For example,
- Do you know why?
- On the other hand.
- Now, off we go.
- Here’s the truth.
- you see
- Turns out
- And that’s just one side of the story…
- In my own experience
- It’s true
- Simply put.
6.The Content’s Beam Balance
If you can’t make your content understood by search engines, that’s garbage. Don’t you dare say a word because that’s the naked fact.
Search engines’ algorithms mimic searchers’ behaviors. Google especially is dedicated to rendering correct information that its users want.
This means if your content isn’t optimized for the search engine bots it’s probably not good for Google users.
On the other hand, if you write for SEO only your content might sound robotic to humans. Google, will penalize your content for keyword stuffing.
That meaning you must learn how to keep a balance between SEO optimized content and readers.
Like a beam balance.
” Oh, James! Why can’t I write for readers and ignore the search engines?”
Did you mumble that? Of course, you did.
But I’ll show you why you can’t do it.
You want to get your brand known out by your prospects. You want to generate leads and finally sales. SEO won’t be an option if you want evergreen, free and valuable traffic.
Take for example, promoting your content entirely on social media. Unless you have a million fans who live and breathe your word ( which will never be the case) you will have to pay for Ads.
According to wordstream, on average, a Facebook Ad gets a 0.89% click-through rate across all industries.
This means you need some fancy cash to run ads on Facebook.
Soon or later you’ll quickly run out of money.
Search engine traffic is free. You only need to write compelling content that balances readers and search engines. And in this section am gonna show you how to solve it
1 . Write To Fulfil The Searcher’s Intent
When readers land on your site, they expect that your blog content will answer their questions. But most writers forget one thing. They don’t write to optimize the user’s intent (the search Intent).
Take a good example of this. When you google for ” Best Keywords Research Tools” what do you expect? A listicle post that’s packed with information on best keyword research tools, right?
And that’s true as you can see from google.
But what happens when you type in “Keyword Tool”. You are most probably searching for just one keyword tool.
And Google will rank a tool, not a blog post.
That tells you that unless your company owns the tool, creating content and optimizing around that keyword is a waste of time.
The same happens to “web hosting company” & “Best web hosting companies”. ” Buy A tablet” & “ Best Tablets To Buy”.
To learn more on search intent, I highly recommend reading this guide from the ahrefs blog.
2. Optimize Your Content For LSI Keywords
The Latent Semantic Indexing Keywords are those search phrases that have a clear relation to your topic.
For example when you have a blog post on “Best WordPress Themes ” these phrases are much related to your topic.
- Best free WordPress themes.
- Best free WordPress themes for blogs.
- Popular WordPress themes.
- Premium WordPress themes.
- Fastest WordPress themes.
These terms are what we call the LSI Keywords. Google uses them to understand how detailed and informative your content is. Since they are an indication of how well you’ve covered the topic.
To find the best LSI keywords for your blog post, there are three free best methods to do it.
Firstly, use Google Autocomplete. This is how to do it. Head over to google and type in your keyword say WordPress SEO plugins and wait.
You will get tons of related terms that closely match your Keywords.
Now,from those keywords, you can sort a list of what rhymes with your content.
Secondly, use the KeywordTool.io. Although it’s a premium plugin, you can get LSI Keywords for free. How? Head over to the tool and type in your keyword.
From which you’ll get other related keywords brought to you on a silver platter.
If you want more data for each keyword, the Ubersuggest Tool is a good fit alternative.
The last method is by using Google search related terms. As usual Search for your keyword on Google. This time, scroooll down to the bottom of the page. And you’ll also get the LSI keywords to include in your content.
3. Internal Linking
You don’t link other similar pages into your blog post? Common, you are killing the quality of your blog post.
If you are using an SEO plugin like Yoast or RankMath, they will give a red light that your content does not have an internal link.
Usually, internal links help users easily find content that relates to your site. This in turn increases their dwell time on your page thereby reducing bounce rates.
From an SEO perspective, internal links are very helpful to search engine spiders. Like users, the spiders find your pages through internal links and easily index them.
This creates a good website architecture both for your readers and the search engines.
To add more fun to that, internal links help spread the ranking juice from an authority page to the inferior ones.
For example say you have a blog post on ” SEO Tools” which got a lion share and backlinks. Then another one on ” SEO plugins” which barely got any links. Interlinking the two pages will spread the ranking juice to the weak page that barely got a backlink.
By that, I don’t mean you should link to any page available on your site. Just link what is relevant to your users. That’s the internal link‘s best practices.
While reading this blog post did you notice something? Yes, you did. I’ve packed my information with images, screenshots, and presentations.
Pretty much obvious, visual content is one of the easiest consumable content. They create a clear mental picture of the information that you are passing to your readers.
Take for example, you want to tell your readers that they need to test their marketing channels like a scientist and figure out which performs best. And then include an image like this.
They are likely to read the content included in the visual and understand it more than just plain text.
According to hubspot.com, our brains process visual content 60000 times more than barely a bunch of texts. As if that’s not enough, content with more visuals gets 94% more views than content without.
In an analysis of over 1 million articles, BuzzSumo found that articles with an image once every 75-100 words received double the social media shares as articles with fewer images.
Even Google itself has a feeling for visuals such that, if you search for something, you’ll see videos and images ranking for the same keyword, especially on mobile devices.
To prove it I made a google search using my smartphone for the Keyword “website builder”. I found these images and YouTube videos ranking high.
To minimize competing with the authoritative websites and to make your brand stand, visuals are one way to get through. They make your content unique and easier to consume.
The truth is, an image can speak a thousand words. Videos can trigger sales. Graphs and charts are a sign of how your content is packed with data.
If you haven’t been using your images. Start now. Right now. Though creating custom images can be expensive but screenshots or sourcing other people’s images will boost your content credibility.
8.Edit, Edit, Proofread, And Then Schedule For A Publish.
When I started out blogging, I always had a big challenge with editing my blog posts.
Each time I finished writing a post I would edit it quickly then brimming with excitement I would quickly publish it.
After that, I would promote the post like crazy. Send outreach emails, answer questions on Quora, and so on.
The next day I got back to my post it sounded weird and had a lot of silly mistakes. Heck! I even wondered where I got the guts to post such garbage. No wonder, nobody read my blog posts.
What could have gone wrong? Could it be someone who fiddled with my work when I went to sleep? Of course no! It’s because I was lazy to follow the “edit, edit, proofread & schedule” steps to make my work epic.
Content editing can be time-consuming. But whether you like it or not you have to edit your work if you want your posts to gain traction.
Silly mistakes can cost your business credibility. Readers take the slightest mistakes literally.
Grammarly Premium is a tool that can help you fix it but don’t forget that’s just a tool. It’s AI-powered and can’t handle all the mistakes.
That’s why you need to spend a good time editing your post. Tickling it so as you can get those snitch mistakes hidden under the armpits.
Then the best time is to edit your work it’s when you are cold. When everything you wrote sounds like crap.
Check on your tone, voice, clarity, and rationality of each sentence. I take about an hour to fix this. Do you see how time-consuming it is?
Once you have edited and proofread your content, have your friend read for you ou aloud.
If you don’t have one at the moment, you can use the Text-To-Speech feature on your Microsoft Office known as Read Aloud.
This will help you know which sentences that need adjustments and which ones to trash.
After that, you will get excited again since your work looks epic. But don’t publish yet, schedule it for a publish, probably two 1 – 2 days after.
Then do the same for social media. Buffer is an excellent social media tool to schedule your social media posts.
By that, you would have handled the “publishing anxiety” and even have enough time to go to your toolbox and pick the right tool to promote your content effectively.
Yawn! It’s been a long read though, but I’m as hopeful as the break of the day that you’ve learned something on how to make your blog content awesome.
Now, I have a question for you? Which techniques have you been using to make your content epic? Have I stated state them already? If not, please drop it in the comments section.
Nobody from my team will respond to your comments other than me.
If you loved this blog post don’t hide it under the pillow, please share it with your friends who might need it too.