If you want to boost your business’ sales, then it’s not an option that you have to reduce the bounce rate on your blog.
As from cxl.com research, blogs are among the type of websites which experience exceptionally high bounce rates.
Which means if you cannot retain your visitors on your blog for longer and engage them more in your blog, it would not be easier for your business to generate more sales.
But, should it mean there are no better ways on which you can reduce bounce rate in your blog and skyrocket your conversions.
Here is the good news.
My team and I explored and tried several strategies that would help you generate more conversions by increasing the engagement time with your readers.
Sounds great, right?
So, lets dive in right away.
What is bounce rate and why does it matter?
Bounce rate is a ranking metric used by search engines such as Google to rank web pages on SERPs.
It can be explained as how fast a user leaves your site without exploring other web pages available on your site or taking any other action on your website such as signing up for a newsletter or making a purchase.
Usually, Google assumes that if a user spends more time interacting with your blog, then it means your blog content could be what its users are searching for.
But if these users leave your site immediately, or spend less time on your blog without even bothering continuing to browse other webpages available on your site, Google concludes that your site might not be suitable for its users.
According to Larry Kim, he says that there is a propotionality of engagement time vs ranking positions.
If users dwell on your site for a bit longer time, then the better would be rankings.
Google uses bounce to give a better experience to its users and differentiate great content from click baits .
How to reduce bounce rate on your blogging site
From this section I am going to show you the better strategies to effectively reduce bounce rate on your blog.
1.Grab your readers’ attention
Generally, humans are very judgmental. They can like or dislike something just by looking at it.The same psychological behavior is shown by internet users.
This behavior is certainly unhealthy for your online business.
If you want to generate more sales from your blog, you need to attract potential readers to read your blog.
Then make them find value on your product, writing prowess or any service you offer.
One smartest way of doing it is by capturing their attention as soon as they come across your blogging site.
How? Let us check out…
(a) Create a catchy blog post title
A post title is a powerful tool to attract more click-through rates to your blog content.
Skillfully crafted titles act as powerful magnets that attract your audience to visit and read your blog post.
Well, if you are wondering how you can create great blog headlines that make a conversion this is how to do it.
First, generate the content idea for your title. If you are struggling to generate one, use a tool like Seopressor Blog Title Generator.
Say for example you are planning to write a post on content marketing.
Just pop into this tool and enter your keyword.
And you will receive a number of title suggestions from this tool. Both that make sense while others don’t.
But this is a tool anyway. It can’t be so smart to generate the exact title that you need.
However, it gives you valuable content ideas for your ‘content marketing‘ blog post title. Based on format which will captivate your readers.
Proceed and pick the title that intrudge you and then reframe to rhyme with your content.
Take for example, the second title caught your attention ...” 10 awesome things you can learn from studying content marketing”.
If your content isn’t about what the title tries to speak, it wouldn’t make sense by using it as exactly as it is for your blog post.
So, making some changes would be important.
Say for example I have a post on how to do content marketing on scale.
I would fine tune my title into this … ” 10 awesome ways on how to do content marketing on scale “.
Then analyze how captiviting and readable your title is using the Coschedule Headline Analyzer.
Usually I try getting a better score for my headlines ranging from 55 – 75.
And that’s a great score indeed.
[perfectpullquote align=”left” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]Pro tip; make your sure your headline isn’t too lengthy. Maintain it for a maximum of 65 words. It gives a better search engines experience since the search engines shows about 65 characters of your title. Furthermore don’t get obsessed with trying to attain a perfect100 score[/perfectpullquote]
(b) Create a rapport
Another way to gain your audience attention and make them spend more time on your blog is by quickly engaging them in your content.
Generate leads in your first two paragraphs of your blog content.
Readers explore them to know whether that is the type of content that they are searching for.
As a result, just jump straight to your main agenda. Help your readers figure out what to expect in your content.
Make a brief and a magnetic lead in your first two paragraphs.
A guy like Brian Dean is a master of this. Take a look at one of his introductions.
And Brian Clark of copyblogger.com develops another rapport to engage his audience. He knows people love stories. So, he uses the narration method but keeps it short, sweet, and within the parameters of his message.
It still works for him.
(c)People are fond of beautiful things
The overall appearance of your site might also drive away your users or else keep them on your site.
According to sweor.com, a user spends 0.05 seconds to form a decision about your website. This can influence them to either like it or not and whether to stay or not.
That being said, your site’s appearance affects the credibility of your blogging business.
And users will be like, “ Oh the heck! He claims to be making money off his blog, so why not spend a little on a professional web design.”
When users begin to question your company’s credibility, it will actually affect your bottom line.
SOLUTION: Make sure that your site’s design is intuitive, looks professional and attractive.
2.Work on your site’s speed
Crazy it may sound, but it is proven that approximately 53% of your visitors will leave your site if it takes more than 3 seconds to load on mobile devices.
In addition, a study by Pingdom said that every additional second that your site takes to load, there is a significant increase in bounce rate on your website.
As usual, high bounce rates correspond to low conversions.
Therefore, speed is a critical factor that you should never assume if you want to boost your business’s sales.
Speed up your website using these hacks.
- Fix render blocking JS files.
- Serve your website from a CDN.
- Minify your Html, Css and Js files.
- Cache your webpages.
- Use a faster DNS server.
- Compress your images.
- Use the Gzip compression.
If you’re interested in learning more on how to speed up your website, this guide solves your issue.
3. Create Winning content
When readers land on your blog they expect that the involved content will solve their queries.
As I had stated earlier on, nobody is after content which is way too generic.
Even google itself penalize rehashed or plagiarized content.
In freelance writing it is described as among the biggest sin that a freelancer would ever commit.
A blog post whose content is questionable is a total waste of your time. Instead of writing 10 junk posts, why don’t you focus on creating 3-5 outstanding posts that will reward you with valuable readers.
Here is how to create amazing content that will result to less bounce rate in your site.
1.Focus on data
Data-driven content wins all the time.
It shows how practical your strategies are. A number of bloggers do a huge mistake, they rely on others people research and theoritically base the data got as their own.
Please don’t do that.
A simple research could earn you credits. I was one day there, writing rehashed content and let me tell you it doesn’t work out anyway.
After analysing 300000 articles, we could see that a well researched content got more engagement than content without enough data and plagiarized content.
Reason being, your audience wants to know if whatever you are sharing with them worked for you…
Quite a number of them aren’t there to follow you blindly. They will always be there trying to evaluate your strategies, information, or data to see the logistics in it.
And sure enough, this is the valuable readers that are likely to convert.
If whatever you are sharing doesn’t add value ( plagiarized/ rehashed content) do you think they will continue reading your blog? Not at all.
Instead of losing them, creating data-driven content would be the finest trick to hold your audience tight.
2. Create content that your readers need
If your content does not offer a solution to your audience it’s all trash.
The purpose of creating that piece is to answer their questions. If by chance you leave them hanging or in other words fail to give a reasonable solution, you will be frustrating your readers and they will hate you for that.
In order to get content ideas that my targeted audience is searching for, I apply these techniques.
The Quora Method
I use this platform to exactly know what my targeted audience is searching for. For example, is a question from one of those Quora users.
From this question, it comes to my attention that the user needs a detailed comparison of GoDaddy services with Kinsta.
Anything more than that will be a waste of your time.
Social engagement method
This method helps you understand the type of content that your audience loves engaging. It includes social shares, likes, and comments.
If the involved audience shared a certain piece on social media or engaged in a comment, then it means that have an interest in the content type.
Using an amazing tool known as Buzzsumo, it brings everything to you on a silver platter.
Type the keyword to show the content that got the most shares, say “content marketing.
Apply filters to get more specific results.
Buzzsumo will unleash some blog posts that go viral on social media.
Now following each of the blog posts you will have a clue of the content type that the involved audience loved which made them share it.
Content that receives more backlinks means that your content is valuable which is why many websites are linking to your content.
If that’s it, getting a piece that got more backlinks for a certain keyword would mean great content and from that data, you can easily get a hot idea of the kind of content that your targeted audience needs.
Nobody will link to junk posts unless the website owner is a spammer.
3.Improve your content’s readability
Is your content easy to understand?
If your blog content is filled with tons of vocabularies or jargon, people won’t read your work.
In the real sense, nobody will continue reading what he or she cannot understand.
Using a simpler language for an average audience will make people love your work and so, they will spend more time on your blog.
Also, your sentence structure determines your work’s readability. Long sentences tend to be a little bit complex than short ones. It’s better of you to create short and brief sentences to minimize verbosity ( using too many words to explain something).
Then, break your content into smaller paragraphs and sub-headings.To long paragraphs trigger fatigue in your readers.
Those who are determined will skim, but at the end of the day, you wouldn’t have your information properly passed.
Using a tool like Hemingway App Editor or Yoast SEO plugin helps you improve the readability score of your content.
3.Personalize your content
Personalization helps you create a personal touch with your readers.
They start feeling as if you are physical with them there speaking to them.
That is why I usually tell my readers whenever they are about to publish a post to read it aloud.
It will help you understand the weaklings that your readers will note which you couldn’t have realized by yourself.
So, address your readers as if you are speaking to them.
4.Incorporate Media, Presentations & infographics
I am fond of rich media which is why you’ll always find my content with not less than 5 pictures.
I realized that not everything can be understood in plain words.
Relevant media helps your readers understand more from your content.
And if they do, they will love you for that.
Videos, for example, build a mental picture in your audience’s mind and whatever they didn’t get from your blog post, you can embed a video as an alternative.
4. Get rid of intrusive ads and popups
Popups and ads are two things that can hurt the way your users engage your site.
Nevertheless, I don’t mean that you should completely avoid either of them.
Popups are a great way to create leads and build an email list.
But how you use your pop-ups especially on mobile devices can interrupt your visitors and them annoyed.
If you are using pop-ups you have to learn how to optimize them across all your devices.
You can set your pop-ups to load after your user scroll 70% of your web content. Then modify your pop-up rules not to show the pop-up to the user who has converted.
Another way to use popups and still not affect the user experience of your website is by using the “Exit Intent Technology”.This makes your pop-up to appear when users are about to leave your site. At the end of the day, you have nothing to lose and actually, you haven’t interrupted them either.
If you are running ads on your site, using a plugin like Advanced Ads can help manage your ads.
You can disable ads on specific pages. You can also decide where to place your ad and which ad to place.
5. Strategize your marketing
Another thing that might be causing a high bounce rate on your website is the wrong marketing techniques.
Generally, if you promote your blog content to the wrong audience, they will certainly leave with no time.
This is because they have no interest in the type of content that you are trying to share with them.
Therefore it would be necessary if you schedule a better content promotional technique to target the right audience.
Here are the best ways.
- Fulfilling the search intent – you have to optimize your content for the right keywords.
- Using Facebook custom audience and retargeting.
- Guest posting on the right blogs which are related to your niche.
- Generate backlinks from the right websites.
Once you have made these steps you have to think broader and study your visitors’ engagement behavior on your blogging site.
This is by using heatmaps tools. These tools tell the region of your website that your visitors dwell.
Using a heatmap tool you will understand where to include your call to action button or where to place your lead.
6. Improve your site’s navigation
If users are having trouble using and navigating your site with ease, this will surely cause an increase in bounce rate on your blog.
If your blog’s design isn’t intuitive on mobile devices, your mobile visitors will also leave.
For that reason helping your visitors find your useful pages or related blog posts as well as getting a responsive design for your blog on mobile devices will help reduce the bounce rate.
First, make sure that your blog is friendly on mobile devices. Google has a tool to help you know whether your blog is mobile-friendly.
And there is another amazing tool that not only helps you know that your site is mobile friendly but also shows you how your site appears on different screen sizes from different devices.
If your site is not mobile-friendly talk to your developer and informs him that he has to make sure that your site is responsive on mobile.
Secondly, you have to help your visitors easily find useful pages on your website. That could be your related posts, homepage, your landing pages, shop page among others.
For example, my blog includes a sticky menu on top carrying three of my important pages; the ‘hire me page’ the ‘blogging course page’, and a lot to my homepage.
On desktop versions…
… as well as on mobile devices.
Then you can show the related posts in your blog to replenish more information to your readers.
Here is a strategy that I have seen from the themeisle blog. They highlight several related posts immediately after their blog post content.
Using a related post plugin can help you display your related posts after your blog.
Also, you can link your related posts within your content.
This can help you engage your readers more in your blog thereby reducing the chances of your readers bouncing back.
7. Boost your content credibility
As I had said earlier, humans will always judge and so will they judge your blog by its appearance, the content that your posts have, and your blogging business in general.
This determines if they can trust your blog and convert or bounce back to never return.
Improving your blog’s credibility isn’t just essential to curb the bounce rate but also search engines are keen on which kind of content they should trust.
Google uses E.A.T ( Expertise Authoritativeness and Trustworthiness) to indirectly rank web pages.
Google is concerned about the accuracy of the information that it avails to its users.
This is why making your content more credible and building a better reputation for your business will make your readers have confidence in your services and information.
Here’s how to tackle this.
- Secure your website by using an SSL certificate.
- Build a reputation by getting featured in big publications.
- Guest posting on blogs related to your industry.
- Create a professional website.
- Earn backlinks to your blog content.
- Help your readers reach you.
- Use correct grammar in your content.
- Get mentions in your blog
8. Set all your external links to open in a new tab
Users can get tired of clicking on the back button if by chance they had clicked on a link leading to a new page yet they want to get back to your website.
Setting your outgoing links open in a new window will help keep them on your site.
You can do it each time you are inserting a link in your work. Once you’ve pasted your link, click on the setting widget as shown.
Then check the ‘open link in a new tab’ option.
Click on ‘update’ to save your changes.
9. Be Realistic
As the saying goes ‘the truth will always set you free’ it also means a lot in blogging. If you are trying to fake out things your readers will see it through.
They will start marking you as a spammer which will hurt your business’ trustworthiness.
If you are writing content about something maybe a product, have you tried it yourself. Stop relying on other people’s data and do it yourself.
This will help you understand more about a certain product and probably note something which your friend or competitor didn’t realize.
If you don’t have enough knowledge about a certain topic, research thoroughly, correct more dta, and curate your ideas.
No quick success. It happens in steps and you will never start at the top. Keeping your business simple, real as per your budget, and writing what you are skillful maybe, based on experience wouldn’t make your blogging journey complicated.
I think am done!
I hope that each point has added value to you. It’s your turn to wisely implement them into your blogging career and minimize the chances of your users leaving your site immediately.
Now, I would like to hear from you! Which strategy would implement first? Is it boosting your content’s credibility? Or is it working on your site’s speed
In the simplest language, I am the guy responsible for making sure that each piece we publish here meets our reader’s perception. If you need quality and SEO friendly content, shot me an email right away.