Ever wondered why your readers hardly spend 5 minutes reading your blog post? One reason could be, your introduction sucks. Yes, I mean it. Your – introduction – sucks!
Usually, when your audience reads your headline they are excited. They are eager to know what you’ve got for them. And what tells them that they are at the right place, is your introduction.
On average you have 2 – 5 seconds to tell them whether to stay and read your blog post or click on the back arrow.
In this guide, I’ll be showing you how to create a powerful blog post introduction that hooks your readers.
Right off the bat, let’s get started.
How To Write Killer blog post Introductions
1 . Get To Know Your Audience Very Well
Before you place your soft fingers over the keyboard you have to ask yourself these simple questions. What level of know-how does my audience have. I’m writing for total beginners or experts?
This is important because it helps you to know when to write an introduction that perfectly matches a beginner or an expert.
If your content is meant for beginners you have to make sure that each aspect of your introduction is simple and crystal clear.
That is without any technical term or industry-related term.
For example, WP Beginner knows that their content targets beginners.
If they dare throw in a technical term at the introduction they would be scaring their readers away.
For that reason, they opt to keep everything super simple.
On the other hand, you wouldn’t want to write such introductions if your audience is a group of experts.
This means you need to get a little bit creative to connect with your audience right off the bat. That is why an introduction like this is suitable for an advanced audience.
As a result, while writing a blog post introduction make sure that it’s suitable for your audience. At least you don’t want it to be too plain or too professional.
2. Use Controversy To Address Your Audience’s Fears
While writing your post intro, knowing what your audience fears most and then addressing it would help you get their attention.
For example, Jon Morrow understands most newbie copywriters’ have a perception that once they learn copywriting they will get rich quickly.
So what Jon does is using controversy to stripe-naked his audience’s perception.
With that clever hook, Jon keeps you glued to his blog.
3. Make Your Introduction Punchy
We all know that readers hardly read online but rather they skim.
In the same case your readers are in hurry to grab what they came for. If you begin giving them unnecessary stories they will begin to skim and their speed will escalate as they scroll down.
Making your blog post intro punchy, will set a good pace for your readers. Which will in turn lure them to engage with the body of your content.
Now the question is, how do you make your introduction punchy?
Firstly, you need to show your readers that they are at the right place. That could mean addressing their problem right away.
Here’s a good example from Bloggingwizard.
Then you’ll need to show them that you can solve their problem as soon as possible. No need to beat around the bush. Just get directly to the point. It will help keep up the pace for the impatient and ever hurrying readers.
Here’s a perfect example of such an introduction from Backlinko.
As soon as you land on the blog post, the introduction captivates you. That’s because Brian gives you a short preview of what is in his guide. Which quite obviously tells you that, that is the stuff you are searching for.
Lastly, make your introductions tight and short. Try avoiding long sentences in your introductions.
4.Hook Your Readers With A Relevant Question
Questions are attention grabbers.
When you ask your audience a question you make them nod. You engage them with your content by creating a mentality that they have to answer what you’ve asked them.
You’ll be like trying to diagnose them to give them a solution.
Either way, you need to make sure that your questions are meaningful.
Now take a look at this question from Hubspot’s blog post.
The question is simple and it’s enough to hook you up. As a reader, you necessarily don’t need to answer the question but at least you’ve got involved.
Moreover, you can use a question in your introduction to softly attack your readers.
How? This way.
This question creates a gentle attack on your readers about their behaviors which are making them not succeed. And it helps set your introductory question different from a million of its kind that reads skim.
I could have used this question;
But that would be too obvious and a total waste of my reader’s time.
By that, I wouldn’t be surprised when my readers begin to skim at a million speeds or hit on the back button as if they were in a smoky kitchen.
So use questions rightly in a way that they’ll help create a hook in your introductions making them captivating.
5. Ask Yourself This ” Why Should Readers Trust Me?”
The internet is filled with fluff and sometimes inaccurate information. That’s true. This is why readers are very keen on which type of information that they should trust.
See, readers are very smart. They will see through your lies if not too often but maybe later. Please don’t make them doubt you.
One thing to make your content credible is starting right at the introduction. Yes, showing them that whatever you are sharing isn’t an assumption but you’ve tried it before and it has worked for you.
A perfect example of how to make your content credible is this introduction from Brian of Backlinko.
And by using proof the right way, Brian convinces you that he’s not talking from his imagination but what he has tried before.
Now, don’t get this wrong. Please don’t be attempted to tell your readers about yourself. Hey, your readers want to know how they can get their problems solved. Otherwise, if they want to know more about you and your achievements they would rather go to your about page.
Another strategy to writing introductions that makes your work credible is by being empathetic.
That simply means, launching a feeling that makes your readers feel that you understand their frustrations.
And it’s pretty much like putting a virtual arm around your reader’s shoulders to comfort them. Making them see that the y are not the first persons to face such a problem.
That way you would have hooked them and engage them to the body of your content.
6.Use A Cliffhanger
A cliffhanger in an introduction is like a TV show which starts with a guy being brutally shot. And Curiosity ( which killed the cat) will make you follow up the movie until the end to know why the guy was shot and whether he survived.
Cliffhangers are awesome writing devices and powerful tools to incorporate into your content’s introduction.
That’s because cliffhangers effectively hook your readers and lure them read the next sentence after the other. And before they realize it they would have read quite a huge portion of your piece.
For instance, you can decide to hit your readers with an anecdote. It’s a short-sweet/funny story or statement meant to entice your readers. I know you love stories. That you can’t deny.
Here’s a good example of a cliffhanger portrayed by the use of anecdotes.
” I spent $1500 to buy clothes for my dog.”
With such an opening sentence, readers would want to read the next sentence to know why you would spend that much to clothe your dog.
7. Hook Your Readers With A Valuable Stat Or Fact.
Can you remember that day, back in high school, when you were working on a math problem with your friends but couldn’t get the solution? Then, when you went home and worked on the problem you got the answer. You were very excited, right?
And on the next day, while showing your friends how to solve the math question you felt like an expert. You almost crowned yourself as the king of mathematics in your class.
It’s the same case in blogging. A post that includes a stat right at the introduction indicates how well-researched is your piece. This is because statistics means data and data indicates how legit your content is.
Our minds are attracted to facts and data. That’s because data makes us appear knowledgeable. If you don’t believe it, imagine this.
You searching for an actionable guide on “how to write a blog great content”, then you came across two posts with these two introductions.
“Guess how many blog posts are published each day. According to Letterly approximately 7.5 million blog posts go live after every 24 hours. That tells you how competitive the internet is. And literally, you’re left with no choice but to write outstanding content.
Wondering how you can write awesome blog content that your readers will love? You are not here by mistake.
So I need you to tell me, which of these blog posts are you likely to dive into.
Did I hear you whisper the first introduction? Exactly! Reason being? It hooks you with an interesting statistic.
And that’s how powerful your introduction can be by using a fact
8.Make your blog post intros SEO-friendly.
If you are using an SEO plugin such as Rankmath or Yoast you’ll see red lights in case you fail to include your focus keyword in your first 100 words of your introduction.
The reason being, using your focus keyword in your first paragraph helps search engines and readers quickly know what your content is all about.
Have you also forgotten that these two plugins use your opening paragraph as the meta description for your content in case you fail to manually customize it?
Although it’s important to use your focus keyword in the introduction it doesn’t mean you should force it. The truth is you’ll end up making your introduction sound robotic.
With such an intro you’ll be risking losing your readers and also get penalized by Google for keywords stuffing.
But if you include your focus keyword naturally;
Your introduction would be optimized for both users and search engines.
The secret to balancing between the two is assuming you are addressing the problem to your friend. Then get back to your piece and help the search engine bots understand it also.
Concluding on how to write great blog post introductions
After all, the purpose of crafting a catchy blog post introduction is to prepare your reader to read the body of your content.
Just like how you kindly welcome a visitor who ends up spending more time or a couple of weeks in your home, the same happens with your intros. If you fail to hook your readers with a powerful introduction they will spend less time reading your content. Which you do want that to happen.
Now go and write quality introductions that captivate your readers.